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The importance of big data in HR & Recruitment

recruitment2018.07.27
The importance of big data in HR & Recruitment

The use of big data is increasingly becoming popular as a tool in HR & recruitment. Many companies are utilizing data and analytical tools to automate the hiring process and the management of human resources within the organization.

Recruitment and hiring have always been time-consuming and costly. At the end of the recruiting process, it’s never assured you’ve hired the right person. Will that person be a good fit for the company? Will they stay long-term or leave within a few months?

In addition, employee engagement and retention can also be time-consuming and costly. Big data can help here, too.

What is Big Data?

The term “big data” has been around for quite a while, but what does this term mean? Big data is the process of collecting information and data, then using this information in a way that’s advantageous to the business.

There is a wealth of data available today through the computers and the information they gather, the Internet and other technology that captures data.

Such platforms as LinkedIN, Twitter, personal blogs, YouTube can be used to gather information on specific individuals. A person’s digital reputation can be a valuable dataset when considering a candidate for a job opening.

Not only that, but big data is also a valuable resource when it comes to employee satisfaction and retention.

Benefits of Big Data in Recruitment

In the past, the recruitment process was long, tedious and expensive. Recruitment took staff time and money to find what they thought were the best hires. However, data-driven recruitment can significantly stream-line the recruitment process—not only that, but this method has many benefits:

1) Logical decision-making: using big data to recruit new workers eliminates the guess work involved in traditional hiring practices. Big data helps recruiters use a logical analytic process to find the best person for the job. With all the available data available online (including employment records, social media profiles, test scores, etc.), recruiters are better able to gather hard data on each candidate. A logical decision-making process removes all guess work from the hiring process, winnowing the possible new hires to the best available for the job.

2) Better quality of hire: as mentioned above, the compilation of hard data on each candidate helps improve the odds that only the best employees will be hired.

3) Shorten time to hire: big data allows HR organizations and departments to create strategic recruitment processes which shorten the time to hire.

4) Cost effective hiring process: another benefit is that big data helps make the hiring process more cost effective, therefore saving money in the long-term.

Benefits of Big Data for HR

1) Training & employee success rates improve: big data helps a business determine the most effective training and development for their employees and new hires. For instance, data can be gathered from performance evaluations at regular intervals. This information helps HR to determine if their programs are effective or not.

2) Better employee engagement and retention: in a similar way, big data can help companies to analyze employee engagement—they can monitor trends such as poor morale, absenteeism, and high employee turnover. Some sources of this type of date include monitoring of social media, team assessments, employee satisfaction questionnaires and exit interviews. Applying this information, HR can find the right way to address these issues and improve employee satisfaction and retention.

This is an overview of the ways big data is important to recruitment and HR. When used effectively and with the right tools, big data can provide HR with a wealth of information not only to find the best workers, but also improve employee engagement and retention.

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  • The Joint Controllers of personal data are the following companies: Contrain Sp. z o.o. with its registered office in Łódź at ul. 3-go Maja 14a, Contrain Poland Sp. z o.o. with its registered office in Poznań at ul. Towarowa 35, Contrain Group Sp. z o.o. with its registered office in Poznań at ul. Towarowa 35, Contrain Global Sp. z o.o. with its registered office in Łódź at ul. 3-go Maja 14a. You can contact us at the following e-mail address: kontakt@contrain.pl
  • The Joint Controllers have appointed a Data Protection Inspector. You can contact the Inspector at the following address: iod@contrain.pl
  • Personal data will be processed on the basis of the legitimate interest of the Joint Controllers (Article 6(1)(f) of the GDPR), i.e. sending information on the possibilities for cooperation in response to questions asked through the contact form on the website. The data will only be used for the purpose of answering questions asked via the question form.
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  • Data may be disclosed to the recipients providing IT and business process support to Joint Controllers.
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  • Providing personal data is voluntary, however it is a necessary condition for the answer to the question contained in the contact form. Failure to provide personal data will make it impossible to answer the questions included in the form and will make it impossible to establish cooperation.
  • You have the right to lodge a complaint with the Office for the Protection of Personal Data, which exercises control over the legality and regularity of personal data processing.
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  • Your personal data will not be subject to automated individual decision-making (decisions without human intervention), nor will they be subject to profiling.

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  • The Joint Controllers of personal data are the following companies: Contrain Sp. z o.o. with its registered office in Łódź at ul. 3-go Maja 14a, Contrain Poland Sp. z o.o. with its registered office in Poznań at ul. Towarowa 35, Contrain Group Sp. z o.o. with its registered office in Poznań at ul. Towarowa 35, Contrain Global Sp. z o.o. with its registered office in Łódź at ul. 3-go Maja 14a. You can contact us at the following e-mail address: kontakt@contrain.pl
  • The Joint Controllers have appointed a Data Protection Inspector. You can contact the Inspector at the following address: iod@contrain.pl
  • Personal data will be processed on the basis of consent for the purpose of sending a newsletter containing information about the current offer of the Joint Controllers.
  • Data may be disclosed to the recipients providing IT and business process support to Joint Controllers.
  • You have the right to access your personal data, rectify them, have them transferred to another Controller, as well as the right to limit the processing under the terms of Article 18 of the GDPR. You also have the right to object to further data processing. Requests may be directed to the above mentioned e-mail address, or may be submitted in person to the above mentioned correspondence address.
  • You have the right to withdraw your consent to the further processing of your personal data at any time. The instruction to withdraw the consent should be sent by e-mail to the above mentioned e-mail address, or submitted directly to Contrain Sp. z o.o., ul. 3-go Maja 14a in Łódź. In the case of withdrawal of consent, the processing of data carried out before the submission of a statement will be fully legal.
  • Providing personal data is voluntary, however it is a necessary condition to send the newsletter. Failure to provide personal data will make it impossible to send the newsletter and receive current information about the offer of the Joint Controllers.
  • You have the right to lodge a complaint with the Office for the Protection of Personal Data, which exercises control over the legality and regularity of personal data processing.
  • Your data will not be transferred to countries outside the EU or to international organisations.
  • Your personal data will not be subject to automated individual decision-making (decisions without human intervention), nor will they be subject to profiling.


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